For Townsville Businesses

Stop paying the
$12 billion toll.

Townsville businesses pay $100M a year to Google and Facebook just to contact customers — even those who never advertise. Here's how to get it back.

33×
ROAS vs Google/Facebook
3%
Pay only when sale completes
$10k
Sales included with founder setup
The Education

Seven things big marketing companies
don't want you to know.

Before you decide if Earth Points is right for your Townsville business, you need to understand how the marketing industry actually works. Tap any concept to read the full breakdown.

$12B/yr
Concept 01

The toll you didn't know you were paying.

$12 billion a year leaves Australian businesses to fund Google and Facebook — even if you've never run an ad.

10%= 100%
Concept 02

A 10% sales swing isn't 10%. It's everything.

Lose 10% of sales — you lose ALL profit. Gain 10% — you double it. Fixed costs don't move.

−$180
Concept 03

You start every new ad customer in the hole.

$5 a click × 40 clicks to land one sale = $200 per customer. After your discount, you're already $180 down.

85%
of profit comes from loyal customers
KPMG
25×
cheaper to retain than acquire
Harvard Business Review
25%+
profit lift from 5% retention gain
Bain & Company
4×
more loyalty with a system
Australian Loyalty Association
Concept 04

Loyalty is the cheapest growth lever there is.

Big businesses already know this. Small businesses have been priced out — until now.

−$180
One-time
+$320
Occasional
+$2,320
Loyal
+$9,280
Loyal × 4
Concept 05

Three customers walk in. Only one is profitable.

Same $200 ad spend. Three very different outcomes. The fourth is what changes the game.

500%swing
Concept 06

10% loyal customer swing = 500% profit swing.

Loyal customers buy 5× more often. Lose (or win) 50 of them and you don't move 50 sales — you move 200.

$2vs $200
Concept 07

Local-to-local: real customers for $2, not $200.

The cafe gives away free coffees through the network. The mechanic gifts oil change vouchers. Everyone gets new customers for the cost of fulfilment.

The Solution

The Loyalty
Superhighway.

Free clicks. Free impressions. Free reach to your own customers and other local businesses' customers. You only pay 3% — and only when a sale completes.

Everything below is free
Free clicks
Free impressions
Reach own customers free
Reach other local customers free
You only pay
when a customer pays you
Toll Road · Google & Facebook
−$180
$200 spent. Best case: 1 one-time customer. Net loss per acquired customer.
Superhighway · Earth Points
33× ROAS
$200 spent at 3% = $6,667 in actual sales. Every $1 returns $33.
How It Works

Three steps.
Less than a minute.

Stop advertising at customers — they're sick of it. Start thanking them with VIP rewards instead, and put your best customers on the Loyalty Superhighway.

01

Customers download & link a card

Bank-grade security. Every dollar already spent now earns Earth Points — for them, your nominated NFP, and the planet.

02

Design a thank-you offer

Write your VIP offer in your own words. Something that brings 1 in 10 customers back this month — that's a 10% sales lift.

03

Send it to loyal customers

Tap send. Your offer hits the phones of customers who already pay you. No clicks. No bidding. No middleman. Easier than running a Facebook ad.

Founder Offer · First 50 Townsville Businesses

$10,000 in sales
included with setup.

Get on the Superhighway before your competition does. We cap registrations at 50% of business types per area — once half the cafes (or hairdressers, or mechanics) sign up, later businesses pay 10× what foundation businesses pay.

Foundation setup
$1,496
or $165/mo for 12 months
Sales included
$10,000
before you spend a cent on fees
After included sales
3%
only on completed sales after
50% cap per business type, per area. Once half the local cafes (or hairdressers, or mechanics) are on the platform, later businesses pay 10× what foundation businesses pay. The door doesn't reopen.
What's Included

Six loyalty tools.
One pay-per-sale fee.

Everything Townsville businesses need to build customer loyalty — VIP offers, cross-promotion, marketing automation, real insights. No subscriptions. No contracts. No hidden costs.

VIP offers to top customers

Send exclusive offers to your highest-spending Townsville regulars. Reward loyalty. Fill quiet periods. Earn repeats with no ad spend.

Cross-promotion network

A customer earning Earth Points at a cafe can redeem at your venue. Every business in the network drives local customers to every other.

Automated loyalty marketing

Earth AI sends push notifications, tracks high-value customers, and runs targeted loyalty campaigns automatically in the background.

Fund local Townsville causes

Your customers pick a Townsville charity, school or club. Every sale funds it. You become the local business that gives back.

Real customer insights

Data on who spends, what they buy, when they visit. Stop guessing. Run your Townsville business on evidence, not hope.

No lock-in contracts

Month-to-month. Leave whenever. We earn your business by delivering results — not by trapping you in paperwork.

Decision Time

Take your profit back —
or keep giving it away.

Register your Townsville business now to lock in founder pricing — $1,496 setup with $10,000 sales included. Once half your category fills up, the door closes at foundation pricing.

$10,000 sales included
No monthly subscription
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