See how loyal customers multiply your profit
Interactive model based on a typical Australian suburban café. Adjust the customer mix below to see the impact on your monthly bottom line.
Customer Mix
Drag sliders to adjust. Total always equals 100%.
Monthly Snapshot
Fixed Monthly Costs
These stay the same whether you have 100 or 1,000 customers — that's why loyalty matters.
The Key Insight
Loyal customers visit 3x per week. A small shift creates massive revenue gains against the same cost base. This is what EarthPoints does.
One-time visitors come 1–2x per year. More of them barely moves the needle. This is what Facebook and Google Ads do.
A loyalty system that converts one-time visitors into regulars doesn't just grow revenue — it multiplies your profit because your fixed costs stay the same.
Ready to grow your loyal customer base?
EarthPoints is a pay-per-sale loyalty system. You only pay when a real customer makes a real purchase. 3% flat fee. Zero risk.
Learn More →Business model based on IBISWorld and ATO benchmarks for Australian suburban cafés (2024–2025). Monthly fixed costs: rent ~$3,200, staff ~$10,800, utilities ~$820, other ~$1,400, marketing ~$680. Customer database of 750 unique customers. Visit frequencies: one-time 2/year, semi-regular 24/year, loyal 3/week. Average spend $12.50/visit, variable cost $3.80/serve. NFP model: average Australian household spending $68,000/year. Gift card strategy assumes 35% increase in tracked spending. All figures illustrative.
See how loyal customers multiply your profit
Interactive model based on a typical Australian suburban café. Adjust the customer mix below to see the impact on your monthly bottom line.
Customer Mix
Drag sliders to adjust. Total always equals 100%.
Monthly Snapshot
Fixed Monthly Costs
These stay the same whether you have 100 or 1,000 customers — that's why loyalty matters.
The Key Insight
Loyal customers visit 3x per week. A small shift creates massive revenue gains against the same cost base. This is what EarthPoints does.
One-time visitors come 1–2x per year. More of them barely moves the needle. This is what Facebook and Google Ads do.
A loyalty system that converts one-time visitors into regulars doesn't just grow revenue — it multiplies your profit because your fixed costs stay the same.
Ready to grow your loyal customer base?
EarthPoints is a pay-per-sale loyalty system. You only pay when a real customer makes a real purchase. 3% flat fee. Zero risk.
Learn More →Business model based on IBISWorld and ATO benchmarks for Australian suburban cafés (2024–2025). Monthly fixed costs: rent ~$3,200, staff ~$10,800, utilities ~$820, other ~$1,400, marketing ~$680. Customer database of 750 unique customers. Visit frequencies: one-time 2/year, semi-regular 24/year, loyal 3/week. Average spend $12.50/visit, variable cost $3.80/serve. NFP model: average Australian household spending $68,000/year. Gift card strategy assumes 35% increase in tracked spending. All figures illustrative.