You're in good company

Welcome to the network of 4+ Townsville businesses.

A growing network of local Townsville businesses, NFPs, and community partners — all building loyalty together, all keeping money local.

MB Automotive
Founding Business

MB Automotive

Local Mechanic

Clear Ears
Founding Business

Clear Ears

Ear Health Clinic

Townsville Community Information Centre
Community Partner

Townsville Community Information Centre

Community Hub

Pink Ladies — Betta Electrical
NFP

Pink Ladies — Betta Electrical

Local NFP Beneficiary

You just made the same call as them. Smart move.
The Loyalty Loop

Three steps. One virtuous cycle.

This is the whole game. Get this right, and the rest looks after itself.

01

Sign-Up Drive

Every customer who walks in is a potential member. Train your staff on the 5-second script and make Earth Points impossible to miss — window sticker, counter card, every receipt.

02

Consistent Usage

The more they use it, the more rewards they earn. Every tool is designed to bring them back before a competitor can poach them.

03

Locked-In Loyalty

They get tangible value back — points they own, offers they love, a charity they fund. That's not a rewards program. That's a relationship. And relationships don't churn.

Why this matters so much

A 10% swing in customers is everything.

The difference between thriving and barely breathing comes down to a handful of regulars. Here's the math.

Today
500 sales a week
$1,000
profit per week
Revenue: $20,000
Where most local businesses live — just ticking over.
Lose 10% of customers
450 sales a week
$0
profit per week
Revenue: $18,000
Fixed costs don't drop. Profit collapses to zero.
Gain 10% of customers
550 sales a week
$2,000
profit per week
Revenue: $22,000
Same business. Same costs. Profit doubles.

Loyalty is the lever. Earth Points is how you pull it.

Where your money actually comes from

Three buckets. One runs the business.

Take any small business doing 500 sales a week at $40 average. Here's where the money actually comes from — and why your loyal 20% are everything.

Loyal
$160
per customer / week
20%
of customers
80%
of revenue

They come back weekly. They bring friends. They're why you have a business.

Regular
$20
per customer / week
30%
of customers
15%
of revenue

Drop in sometimes. No real connection. Easily poached by a competitor's promo.

One-Off
$4
per customer / week
50%
of customers
5%
of revenue

Came once. Probably not back. You paid to acquire them and lost on the deal.

The real cost of a new customer

It takes 10 visits to break even.

Most Australian businesses lose money on every new customer they acquire. Loyalty is what turns that around — fast.

Average CAC in Australia
$100–$200

per new customer through Google Ads, Facebook, signage, and location premium.

60–70% of new customers never come back.

The break-even journey
$40 avg sale · $20 profit per sale · $200 CAC
Visit 1+$20−$180
Visit 2+$20−$160
Visit 5+$20−$100
Visit 9+$20−$20
Visit 10+$20$0 ← break even
Visit 11++$20ACTUAL PROFIT
Your main tool

Push deals to your customers through the app.

Your most powerful loyalty tool. Send offers directly to Earth Points users — the right message, at the right time, to the right customer.

Direct to their phone

When someone's walking past your business, their phone can buzz with your offer. Quiet afternoon? Send a flash deal. Last-minute capacity? Fill it.

On your schedule

You decide what goes out and when. Morning coffee deal, Friday night special, Sunday brunch push — run what makes sense for your business, on your terms.

Built for your regulars

Your top customers see your best offers first. They feel seen. They come back more often. They bring their friends. That's how you protect your 20%.

Your 30-day roadmap

Exactly what to do, week by week.

Follow this and you'll outperform 90% of founding members.

Week 1

The Foundation

  • Book your onboarding call with Matt or Will
  • Announce it on Facebook — tag your chosen NFP
  • Train your staff on the 5-second script
  • Launch your first VIP offer (first 50 sign-ups get X)
Week 2

Make it unmissable

  • Stick the Earth Points window decal on your front door
  • Pop a small counter card by your register
  • Add 'Earn Earth Points here' to your receipts
  • Mention it at the end of every transaction
Week 3

Activate community

  • Reach out to 1–2 Townsville NFPs about cross-promotion
  • Run a Facebook post about your chosen charity
  • Ask 5 of your best customers to post about joining
  • Check your dashboard for first VIP customers
Week 4

Measure & iterate

  • Review your dashboard: sign-ups, repeat visits, points issued
  • Send your first VIP-only offer to top 10% of customers
  • Identify what's working (staff script? Facebook? In-store?)
  • Plan month 2: double down on what worked
What to expect

Patience months 1–3. Hockey stick from month 3+.

Loyalty takes time to compound. Most businesses panic in month two. Don't — push hard, send good offers, and the curve takes care of itself.

Month 1

Build the network

Sign customers onto Earth Points. Set up your first offer. Train staff. Numbers start small — you're laying foundations.

10–30 sign-ups expected
Month 2–3

Momentum builds

Cross-promotions kick in. Members start using offers. Word of mouth spreads. Still linear, but the engine is warming up.

50–100 active users per month
Month 3+

The hockey stick

Exponential growth. Network effects take over. Every new business on Earth Points drives customers to yours. VIP tiers activate.

Compounding revenue
The recap

Remember these five things.

Everything on this page, distilled.

01

The 10% swing is real.

A 10% drop in customers = zero profit. A 10% increase = double profit. Loyalty is the lever that moves this number.

02

Your loyal 20% generate 80% of your profit.

They're worth ~40× a one-off customer. Protect them. Reward them. Earth Points is how.

03

Marketing without loyalty is a leaky bucket.

Google and Facebook pull millions out of Townsville every week. Earth Points keeps that money local AND triples your retention.

04

Push deals through the app.

Direct-to-phone offers are your most powerful tool. Send good ones relentlessly and customers keep coming back.

05

The hockey stick pays off from month 3+.

Be patient in weeks 1–8. Push Earth Points relentlessly. Train your staff. Send good offers. Then watch the compounding kick in.

Save this for reference

Take the playbook with you.

Print it. Share it with your partner. Train your staff from it. The businesses that read this twice outperform the ones that read it once.

Questions? Reply to Matt or Will directly at info@townsvillepoints.com. Real people. No ticketing queue.